Rock legend Iggy Pop chooses vente-privee.com to launch his latest album “Après”
The artist is partnering with the online sales event leader and its powerful media to exclusively offer its 15 million members his latest album
Rock icon Iggy Pop shakes things up again by exclusively launching his latest album “Après” on vente-privee.com from 9 May, 2012 for just £6. Entirely self-produced, this surprising album will introduce vente-privee.com members to a whole new sound, worlds away from what Iggy Pop’s audience has been used to. The Stooges’ charismatic leader, a pioneer in the punk movement, performs classic hits such as “I wanna be your dog” or “The passenger” and steers towards a new direction with “Après”, in which he covers international and French classics.
“Rock ‘n’ roll, then what?” The iguana revisits timeless hits
Iggy Pop selected vente-privee.com as the exclusive partner to introduce his new self-produced album, first and foremost to its 15 million members in the 8 European countries where the website is available. Explaining his choice, he says: “This album is very different from anything I’ve done in the past and is not what record companies expect from me. But first and foremost, I was free! All my commitments were over with when I was told about vente-privee.com and I liked its concept, its innovation and its quick turnaround times. The way the audience discovers the album, listens to it, then buys it, all goes really quickly and I like that! I’m also very curious to see how it goes as I’m in unknown territory here, like a guest at his host’s. vente-privee.com also has a good reputation but it’s the novel aspect that I was attracted to first and foremost.”
Frank Sinatra, the Beatles, Edith Piaf, Serge Gainsbourg, Henri Salvador… Iggy Pop covers hits from these legendary artists, unveiling a different side to his talents: with his rock but velvety and seductive voice, the artist reveals the crooner inside of him, both by his song selection and the way he performs them.
For Iggy Pop, this album “Après” follows his previous album “Préliminaires” (2009). “If the “Préliminaires” precede love, “Après” is what comes after the romance,” explains Iggy Pop. “There are 10 songs in this album, of which just a little over half are in French. The songs in English, which refer to love’s torments, are classics that I’ve wanted to sing my whole life. Fred Neil, Sinatra, Cole Porter… I’ve always wanted to give it a go. I was in Paris promoting “Préliminaires”, my previous album, when someone gave me a CD of French songs. I really liked it and, like the American classics in my new album, I wanted to sing them. I mixed it all up. Musically speaking, it allowed me to head in a completely new direction.” What’s also new is that this artist chose not to use the usual distribution channels.
vente-privee.com: an innovative and significant distribution channel
The website creates the element of surprise once again by exclusively launching a rock legend’s new album. An ever growing number of artists keep turning to the website when it comes to distributing their cultural products (albums, concert tickets, shows…) and have understood the media power behind vente-privee.com thanks to its 2.5 million unique users per day and 15 million members across Europe. vente-privee.com offers artists a new way of expressing themselves along with an event sale. The website is now becoming the latest go-to place in terms of distribution for the entertainment industry, offering its members access to an increasing number of original and exclusive events.
► The CD will be available for purchase exclusively on vente-privee.com from 6pm on the 9th May 2012 for a one-off price of £6 (excluding cost of delivery)
► The album is also distributed by Believe Digital and will be available for purchase on legal downloading sites from the 9th May 2012 at 6pm
1. Et si tu n’existais pas (Joe Dassin)
2. La Javanaise (Serge Gainsbourg)
3. Everybody’s talkin’ (Harry Nilsson)
4. I’m going away smiling (Yoko Ono)
5. La vie en rose (Edith Piaf)
6. Les passantes (Georges Brassens)
7. Syracuse (Henri Salvador)
8. What is this thing called love (Cole Porter)
9. Michelle (The Beatles)
10. Only the lonely (Frank Sinatra)
►Check out vente-privee.com’s mini-site dedicated to Iggy Pop from 9 May: interviews, exclusive preview trailers, biography, photos
vente-privee.com founded the online sales event concept and is the global leader in the sector. Specialising in selling brand overstock since 2001, online sales are exclusive to its 15 million members in Europe. Registration to the vente-privee.com club is free and with no purchase obligation. Sales are for a limited time only (3 to 5 days) and are organised in close collaboration with over 1,500 major international brands in all product categories: ready to wear, fashion accessories, music, homeware, toys, sports equipment, high-tech, gastronomy…Thanks to its partnerships with brands, vente-privee.com offers irresistible discounts (50-70% off). With 1,500 employees in 8 European countries, vente-privee.com generated 1.073 billion Euros (900 million pounds) in gross turnover in 2011, an 11% increase from 2010. In 2011, the website launched in the United States in partnership with American Express.