Press releases

vente-privee.com doubles its growth in 2012 and attains €1.3 billion turnover in Europe, a 22% increase from 2011

The flash sales website confirms its expansion into the arts with the acquisition of one of the biggest and oldest private theaters of Paris where it will co-produce spectacles and concerts
Paris, 06/02/2013

 

With a gross turnover of €1.3 billion (£1.1 billion), vente-privee.com has doubled its growth, with a 22% increase compared with an 11% rise in 2011. This is an exceptional result for this morose time, even for the e-commerce sector that in the United Kingdom posted a growth of 14% for 2012 as a whole, according to IMRG, the national industry association for e-retail. This success is due to the following three key factors in particular: the consolidation of so-called traditional sales, the development of new services and new sectors, and the expansion of the website in Europe. Another important factor is that a substantial part of vente-privee.com’s turnover comes from m-commerce: 26% in total. The UK is the country where this new channel better performs: up to 30% of the turnover comes from mobile devices.

The keys to this success

A robust core business: in 2012, vente-privee.com increased the number of flash sales by 40% compared with 2011, which resulted in the sale of over 60 million products, that is, 75,000 parcels dispatched on average around Europe each day. Such flash sales, which attract 2.5 million unique visitors every day, have made vente-privee.com the leading store of its kind in France. The website has 18 million members throughout 8 European countries: France, Germany, Spain, Italy, United Kingdom, Austria, Belgium and The Netherlands.
Just in the UK, where the French site was launched in 2008, vente-privee.com organized 630 flash-sales during the year for its 500,000 members, more than double the number of deals attained in 2011 (+108% vs 2011). An extra effort that confirms the importance of the British market within the international strategy.
In addition, vente-privee.com continues to post a significant share of its turnover (26%) via the mobile phone channel, especially significant in the UK where it is around 28% with peaks of 30% of the total, e.g. before Christmas. Following the launch of its mobile application in 2010, the website is now one of the most advanced businesses of the sector.

The rapid expansion of new sectors and new services:
WINE - Ever since its launch in 2005, this sector has experienced sustained growth. vente-privee.com is the leading online seller of wine in France and is increasing awareness of its offer in Spain, Italy and Germany where exceptional deals have already been available. A team of experts from the wine-producing sector selects wines that meet stringent quality standards, and offers members a selection of the highest possible standard available.
TRAVELS – An offer that is increasingly rich and diverse. In 2012, the website organised over 260 flash sales devoted to holidays packs and travels offers.  
ONE DAY – Having been launched in October 2011, the website completed almost 450 One Day sales in 2012. An achievement that is down to the following simple marketing principle: one product, one brand, one day, dispatched within 24 hours. For the moment, the offer is available only in France.
ROSEDEAL – Rosedeal allows members to go to the brick-and-mortar shops of partner brands in order to redeem vouchers at discount prices. vente-privee.com offers up to 4 Rosedeal promotions a week.
TICKETS – Using ticket-minute and its mobile version, members can buy tickets on the website for all kinds of events: concerts, theatre plays, sports events, theme parks, at a local and national level, as well as last-minute offers in order to take advantage of the most interesting prices. The ticket-minute service, that has been hugely popular with French members, is the 3rd most visited ticketing website in France*.
These new sectors and services are firstly developed in France and then extended to other European countries where the company is present as possible. “The objective is that Europe, excluding France, accounts for about half of sales in three years. There’s a huge potential of growth in Europe”, comments Jacques Antoine Granjon, CEO and founder of vente-privee.com. In 2012, France generated 80% of the turnover and the other 8 European countries, 20%.

A level of service that is acknowledged for its excellence by brands and members alike: vente-privee.com has increased its roster of partner brands to 2,000 by focussing on building trust and gaining the confidence of its suppliers. The relationship with members is similar: the website was voted "Customer service of the Year**" for the 4th year in a row and "France's favourite store for fashion***" for the 3rd year running, ahead of major outlets such as Zara or the Galeries Lafayette (one of the best department stores in France, like Selfridges). Successes which have translated into an ever-growing community to the tune of 10,000 new members each day.

A level of success that generates jobs: with a staff structure that is young (average age of 32 years) and multi-cultural (40 nationalities), the business currently employs 1,800 people in Europe and recruited 536 new staff in 2012. Modelling its values on those of its founder, vente-privee.com puts people at the centre of its vision, and is committed to taking a "responsible" approach to business: responsible growth, training and employability, and a civic-minded attitude.

vente-privee.com has acquired the management company of the Théâtre de Paris

vente-privee.com announced last week the acquisition of a majority stake of the management company of the Théâtre de Paris. The 18-million-member website is leveraging its huge audience towards its objective of becoming a one-stop-shop for artists, offering promotion, distribution, ticket sales and, from now on, even production or co-production for the artist on-stage. 

As a result of the change in shareholders and the arrival of vente-privee.com, the Théâtre de Paris has announced the following new objective: a venue open to new forms of live shows, including music and comedy acts, while continuing to produce a programme of ambitious stage plays of the highest standard.

The Théâtre de Paris is one of the capital's historic and iconic theatres. Founded in the 19th century, it has now become one of the most important private theatres, with a seating capacity of 1,100 in the Italian-styled Grande Salle, and 300 seats in the Petit Théâtre de Paris.

The website made its first move in the entertainment sector in 2009 by adapting its deep-discount flash-sale model to sell Patricia Kaas’s album, Kabaret. The album proved a hit with buyers, selling over 55,000 copies and achieving gold status (Disque d’Or). Since then, vente-privee.com has not looked back, offering its members an ever-increasing number of exclusive deals: Iggy Pop, Florent Pagny, Alain Chamfort, CharlElie Couture and many others have already called upon the website's services to promote their albums, shows and tours.

* Source Médiamétrie//NetRatings – Monthly average for the month of October and November 2012
** Inference Operations - Viséo Conseil survey carried out from May to July 2012 using mystery customers who conducted 215 contacts with a mix of phone calls, e-mails and web browsing.
***Survey conducted by OC&C Strategy Consultants, carried out in June 2012

►About vente-privee.com

vente-privee.com founded the online sales event concept and is the global leader in the sector. Specialising in selling brand overstock since 2001, online sales are exclusive to its 18 million members in Europe. Registration to the vente-privee.com club is free and with no purchase obligation. Sales are for a limited time only (3 to 5 days) and are organised in close collaboration with over 2,000 major international brands in all product categories: ready to wear, fashion accessories, music, homeware, toys, sports equipment, high-tech, gastronomy…Thanks to its partnerships with brands, vente-privee.com offers irresistible discounts (50-70% off). With 1,800 employees in 8 European countries, vente-privee.com generated €1.3 billion gross turnover in 2011, a 22% increase from 2011. In 2011, the website launched in the United States in partnership with American Express.

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