Press releases

vente-privee launches its Apple Watch application

The site, which in 2010 was one of the first online retailers to launch its own application, continues its development of the mobile channel and adds Apple Watch extension to its vente-privee application
Paris, 26/04/2015

The vente-privee shopping experience on your wrist
An update for the vente-privee Apple Watch will be downloadable for free from the April 24 launch date for the sale of the watch. This application is perfectly suited to the events sales model created by vente-privee in 2001, based on instantaneity. Users of the vente-privee Apple Watch application can therefore, thanks to a rich notification system, be informed on the opening of sales they have registered to, the update of the order status, exclusive offers, and the expiration of their basket, thus never missing an opportunity.

This application, in constant interaction with the vente-privee application, enables users to consult the following key elements:

• The new sales open daily, with the ability to create brand alerts
• Sales opening the next day, the ability to register to these sales
• The member can check the status of his/her last 5 orders
• The basket status

M-commerce, a key element for vente-privee
Since 2010, vente-privee has foreseen the impact that the mobile would have on the consumer’s behaviour, which thanks to the digital revolution, has become free and informed and has access to all the information, anywhere, anytime. Thus, to meet the new uses and anticipate this major change, vente-privee launched its first application in 2010 and generated more than 6 million downloads. The site’s application is available in 8 European countries and now generates 45% of its sales via mobile, a channel that also generates 63% of traffic. vente-privee is constantly innovating to offer members a shopping experience that is in line with their expectations and is more and more optimal. The site is announcing today the release of its Apple Watch application and last September it launched its new application, in which the ergonomics had been completely redesigned and simplified for all iPhone and iPad owners.

About founded the online sales event concept and is the global leader in the sector. Specialising in selling brand overstock since 2001, online sales are exclusive to its 24 million members in Europe. Registration to the club is free and with no purchase obligation. Sales are for a limited time only (5 to 7 days) and are organised in close collaboration with over 2,600 major international brands in all product categories: ready-to-wear, homewares, wine, toys, sports, high-tech, etc…Thanks to its partnerships with brands, offers irresistible discounts (50-70% off). With 2,100 employees in 8 European countries, generated €1.7 billion gross turnover in 2014. Follow on Facebook and Twitter: @venteprivee_UK