Press releases

vente-privee reinforces its position in Europe by taking a major stake in the leading online event-sales company in the Benelux region:

This acquisition demonstrates that the website wants to reinforce its activity in Europe and commits itself to a strategy of development in Northern Europe.
Paris, 08/09/2015

vente-privee confirms its European leadership

vente-privee reinforces its position as the leader in Europe by taking control of, founded in 2006 by the Belgian entrepreneurs Léon Seynave and Stefan Tournoy and managed by Peter Grypdonck. The management team of vente-exclusive will now be part of the vente-privee management team. Strongly positioned in the Benelux region, this pure player has become the number 1 in the sector, in its markets.
« This project fits into our long term vision of the company. This joining of forces is shaping up to be a real human adventure, which allies the savoir-faire and expertise of vente-privee to the influence of vente-exclusive, a profitable company and a market leader. This new phase marks our active expansion in Europe, which is strengthened by a strategy of organic and external growth », explains Jacques-Antoine Granjon, CEO and founder of vente-privee.
« We are very happy to join the global creator of the event-sales model online. This alliance with the leader of the European market will enable us to accelerate our growth and enlarge our offer into other sectors, from which our members will greatly benefit», evokes Léon Seynave and Stefan Tournoy, co-founders of

 Utilise and synergise all the skill sets to develop the activity of vente-privee in the North of Europe

In partnership with their management team who will continue to pilot autonomously, vente-privee, has the ambition to open up the model to service brands and consumers in these new markets, buy leaning on their savoir-faire. « This acquisition is doorway to Northern Europe. We are very respectful of the work that the founders and managers of the website have achieved and are very happy to be able to count on their expertise in the pursuit of our European adventure», says Jacques-Antoine Granjon.

About founded the online sales event concept and is the global leader in the   sector. Specialising in selling brand overstock since 2001, online sales are exclusive to its 25 million members in Europe. Registration to the club is free and with no purchase obligation. Sales are for a limited time only (3 to 5 days) and are organised in close collaboration with over 2,600 major international brands in all product categories: ready-to-wear, homewares, wine, toys, sports, high-tech, etc…Thanks to its partnerships with brands, offers irresistible discounts (50-70% off). With 2,500 employees in 8 European countries, generated €1.7 billion gross turnover in 2014. Follow on Facebook and Twitter: @venteprivee_UK

About is an online shopping site with a variety of ready-to-wear, fashion accessories and lifestyle brands, always accompanied by great discounts up to 70%. Since its inception in 2006, is the Benelux market leader in the flash sales sector of ready-to-wear and fashion accessories products. In 2014, the company generated a turnover of over €90 million (including VAT) with more than 4 million members in Belgium and the Netherlands. This success has allowed it to establish itself as one of the most innovative, popular and best loved online shopping platforms in this part of the world. In recent years, the public has awarded several prizes, including that of Best Webshop of Belgium, Webshop Logistics of the year and the ThuiswinkelAward in the Netherlands. Rewards that are the pride of the whole family!