EUROPEANS' SHOPPING EXCUSES
Complete survey

This survey, carried out in July and August 2013 in France, Spain, Germany, Italy, Austria, Belgium and the Netherlands, looks at the main European specificities with regards to shopping.*

87% of Europeans say that they regularly go shopping

How do they justify their shopping frenzy to the people around them?

18% hide it

75% make excuses

    N°1 “I deserved it” - 32%
    N°2 “I couldn’t let such a bargain go by” - 25%
    N°3 “I had nothing left to wear” - 23%
    N°4 “I needed something to cheer me up” - 20%
    N°5 “I’ve been invited to a wedding, a party, a birthday” - 19%

23% of Spaniards use the excuse “I didn't have anything that matched what I wanted to wear” vs. 15% in the rest of Europe.

21% of Germans and Austrians readily use the excuse “I need a new wardrobe for my new job” vs. 11% in the rest of Europe.

Women have a wider range of excuses than men

3-4 excuses are used on average by women vs. 2 for men

Their favourite excuses:
    30% “I had nothing left to wear” vs. 16% for men,
    28% “I needed something to cheer my up” vs. 11%,
    26% “I’ve been invited to a wedding, a soirée, a birthday” vs. 8%.

Do men like to go shopping with the women in their family circle?

2/3 of the Spaniards and Italians like to go shopping with women,

 vs. 40% of the men in other European countries, who use all sorts of excuses to escape:
    “I have to go to the swimming pool”,
    “I have to look after the children”,
    “I’m not good at giving advice, you go and enjoy the day with your friends”.  

 

*This survey was carried out in July-August 2013 among 1,099 VP members aged from 25 to 49 in France, Spain, Germany, Italy, Austria, Belgium and the Netherlands.