EUROPEAN E-SHOPPERS OF FURNITURE AND DECORATIVE ITEMS
EXTRACTS FROM THE SURVEY

This survey was conducted in France, Spain, Germany and Italy with 4,095 e­shoppers*

Very keen interest in design

1st  purchase criteria for 43% of e-shoppers: Design

               vs 33% of exclusively offline buyers of furniture and decorative items

 

Many types of key media prior to purchase

When seeking advice:

58% go to a shop / leaf through magazines
                vs 49% of exclusively offline buyers of furniture and decorative items

43% surf blogs, forums or websites
vs 23% of exclusively offline buyers of furniture and decorative items
32% watch television programmes
vs 23% of exclusively offline buyers of furniture and decorative items

The brand is not a selection criterion

5% only buy “one brand”

*1,138 interviews in France, 1,039 in Italy, 1,026 in Spain and 892 in Germany.
From 25 September to 29 October 2012.

If you would like to find out more about this survey, feel free to contact us at: