WINE E-SHOPPERS IN EUROPE
SURVEY EXTRACTS

vente-privee.com has carried out a new survey on wine e-shoppers in Europe, here are some of the findings.


  • The survey was conducted in France, Spain, Germany and Italy, on 6,124 e-shoppers*.
* 1,632 interviews in Germany, 1,538 in Italy, 1,477 in France, and 1,477 in Spain from the 15th to the 31st of January 2013.

GREAT WINE LOVERS WITH A HIGH SPENDING BUDGET

75%

of wine e-shoppers in Europe drink wine at least once or twice a week.
vs. 46% of those who buy wine exclusively offline.

 Up to

14

more per bottle spent for a good bottle of wine.

DRAWN TO INTERNATIONAL WINES

For the 12 wine countries tested

5 to 7

countries tasted on average. (5 in Spain, 6 in France & Italy, and 7 in Germany).
vs. an average of 4 for exclusively offline wine buyers.

STRONG LINK WITH PRODUCERS

47%

of all European e-shoppers go directly to the producer to buy their wine.
vs. 38% of those who buy wine exclusively offline.

« ALCOHOL ABUSE IS HARMFUL TO YOUR HEALTH. DRINK IN MODERATION. »