ONLINE LINGERIE SALES IN EUROPE
EXTRACTS FROM THE SURVEY

We analysed on your behalf, over a period of 1 year, almost 3 million women's lingerie items in Germany, Spain, France and Italy.
A number of lingerie market experts were asked to disclose information that had not previously been made public*

* Linkfluence, the European leader in Social Media Intelligence and Nelly Rodi a trend forecasting agency.

Helping e-shoppers find the perfect fit is the challenge facing brands

The no.1  topic of conversation on social networks discussing lingerie.

The mobile medium is an indispensable channel among under 40 year olds

65%

of mobile sales are generated by this target as opposed to 49% of internet sales*
* On the site vente-privee.com site 

Preferred items of youngsters making purchases via mobile media:
coloured items and packs.


German women are looking for authenticity

 53% of the purchases made by them relate to theur well-being.

Our key insights to optimise your e-merchandising

 

If you would like to find out more about this survey, feel free to contact us.