vente-privee USA launches today
New venture offers exclusive online destination for brands and consumers
vente-privee USA today announced the launch of its exclusive online retail site, www.venteprivee.com. The initiative is a joint venture between American Express and vente-privee.com, the global leader in online private sales. The site features member-only sales events with premium European and American brands at up to 70 percent off. Each day’s sale will begin at 10am EST and last 72 hours.
vente-privee USA is expected to begin its first sale today featuring PAUL & JOE SISTER, a French brand that exemplifies contemporary Parisian chic. vente-privee USA offers members a range of fashion and lifestyle brands building on vente-privee.com’s over 1,450 existing partnerships and 14 million members in Europe.
The vente-privee USA site will provide a unique experience through customised online boutiques with sales events featuring HD videos, stunning photography and original music. Each customised site is designed to allow brands to showcase their merchandise in a way that enhances the customer’s experience while preserving the brand’s identity. Drawing on American Express’ marketing expertise, vente-privee USA will provide unparalleled insights for its partners by reaching a targeted and relevant audience.
“vente-privee USA creates exclusive events for top brands. We bring our partners new revenue while investing significantly in media that supports their image,” said Mike Steib, CEO, vente-privee USA. “For our members, we promise world-class products at insider prices. Our aim is to be to the US market what vente-privee.com is in Europe – a leader and innovator in e-commerce.”
As the official card of vente-privee USA, American Express Cardmembers will be able to enjoy benefits at launch. Cardmembers are offered an incentive for their first purchase until the end of the year and Membership Reward points can be used to redeem vente-privee USA gift cards.
For the latest information on vente-privee USA and upcoming sales events log on to www.venteprivee.com to become a member.
World No.1, vente-privee.com pioneered the online sales event concept. Specialising in selling brand overstock since 2001, the online retailer organises exclusive events-based sales for its 14 million members. Featuring more than 1,450 major international brands, the website offers a wide range of product categories: from fashion to homeware, sports products to electronics. The members-only sales last from two to four days and, thanks to privileged partnerships with brands, offer irresistible discounts of up to 70%. With 1,400 employees in 8 countries, vente-privee.com generated £823 M. (€969 M.) gross turnover in 2010, a 15% year-on-year increase.
About vente-privee USA
vente-privee USA is a joint venture between American Express and vente-privee.com, the pioneer and global leader in online private sales. vente-privee USA draws on the strengths of two trusted brands to create beautifully-produced online events delivered to members every day featuring designer collections and services at up to 70% off retail prices. The joint venture marks the first overseas market entry for vente-privee.com. Learn more at www.venteprivee.com and connect with us on http://www.facebook.com/ventepriveeUSA and www.twitter.com/ventepriveeUSA.
About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on